Men’s Retail Apparel Group – Reported consistent annual increases in conversion of 6%, steady comp store growth and annual savings of $300,000
The TSi Company began working with the men’s retail apparel chain of 500 locations in 2007. The company had emerged from bankruptcy and was ready to invest in store sales growth and performance. They had a choice, invest and re-build an internal training department with an annual cost of $500,000 for personnel salaries, benefits and training materials, or hire The TSi Company and outsource their field training. They chose the latter.
Training:
Upon completing a thorough assessment (now known as the TSI 360™), a partnership was cultivated and TSi soon functioned as their training department for store level training.
Data from the assessment report showed they had virtually no training and the training that did exist was ineffective. The company’s training method relied solely on the store manager, who conducted the process informally without the use of official training materials.
TSi used its patented methodology and focused heavily on selling techniques, product knowledge and specific details needed for task completion. In addition, TSi worked with the client to improve their hiring practices and eventually brought in a staffing company to assist them.
Technology:
TSi developed advanced technology to facilitate effective training and communication. Additionally, TSi delivered interactive online training, SCORM compliant for testing, scoring, monitoring and reporting through an LMS system.
Marketing:
TSi implemented internal marketing strategies to support the retail apparel group’s business culture. The first was an internal campaign entitled, “It’s Up To You To Make The Job.” The campaign was promoted internally through a custom music soundtrack, as well as training and communication tools that explained to all associates that they have an opportunity to partner and grow with the company based on their mind-set and the way they approach their jobs.
The second internal marketing strategy was expanded through the use of TSi’s custom PAMP program, a program utilized for new store openings. The PAMP program prepares new hires for their jobs, and their roles as company employees; it includes custom music, company infomercials, contests, and company news.
Throughout the seven-year partnership with TSi, the men’s apparel group experienced steady comp store sales growth and increases annually of up to 6% in conversion. The apparel group now possesses a full library of modules, which they used to build an internal training department.
The TSi Company began working with the men’s retail apparel chain of 500 locations in 2007. The company had emerged from bankruptcy and was ready to invest in store sales growth and performance. They had a choice, invest and re-build an internal training department with an annual cost of $500,000 for personnel salaries, benefits and training materials, or hire The TSi Company and outsource their field training. They chose the latter.
Training:
Upon completing a thorough assessment (now known as the TSI 360™), a partnership was cultivated and TSi soon functioned as their training department for store level training.
Data from the assessment report showed they had virtually no training and the training that did exist was ineffective. The company’s training method relied solely on the store manager, who conducted the process informally without the use of official training materials.
TSi used its patented methodology and focused heavily on selling techniques, product knowledge and specific details needed for task completion. In addition, TSi worked with the client to improve their hiring practices and eventually brought in a staffing company to assist them.
Technology:
TSi developed advanced technology to facilitate effective training and communication. Additionally, TSi delivered interactive online training, SCORM compliant for testing, scoring, monitoring and reporting through an LMS system.
Marketing:
TSi implemented internal marketing strategies to support the retail apparel group’s business culture. The first was an internal campaign entitled, “It’s Up To You To Make The Job.” The campaign was promoted internally through a custom music soundtrack, as well as training and communication tools that explained to all associates that they have an opportunity to partner and grow with the company based on their mind-set and the way they approach their jobs.
The second internal marketing strategy was expanded through the use of TSi’s custom PAMP program, a program utilized for new store openings. The PAMP program prepares new hires for their jobs, and their roles as company employees; it includes custom music, company infomercials, contests, and company news.
Throughout the seven-year partnership with TSi, the men’s apparel group experienced steady comp store sales growth and increases annually of up to 6% in conversion. The apparel group now possesses a full library of modules, which they used to build an internal training department.